Key Theory Part 2

This is Sean's attempt to distill the key theories into lists and short sentences.

Cognitive Fit Theory

task + [method of information presentation] => task performance
How the information is presented to you (poorly, well, lots, little) affects your performance. Superior presentation results in superior task performance.

Cognitive Dissonance Theory

People seek consistency
sometimes attitudes and behaviors differ, resulting in dissonance
to resolve dissonance, people change either attitudes or behavior
people may change attitudes because the behavior is unchangeable

Interpersonal Deception Theory

  1. Deception is an interactive process between sender and receiver
  2. deceptive behavior can be strategic or nonstrategic
  3. behaviors are dynamic, multifunctional, multidimensional, and multimodal
  4. receiver may be suspicious and nonstrategically communicate such to deceiver
  5. sender may strategically change behavior to better deceive
  6. research must look at interaction over time

Media Richness Theory

  1. People want to overcome ambiguity and uncertainty
  2. as information increases, uncertainty and ambiguity decrease
  3. certain media are better suited for certain tasks
  4. media richness is a calculation of
    1. feedback
    2. multiple cues
    3. language variety
    4. personal focus
  5. A four-tiered hierarchy can be used to match the media for the appropriate task
    1. Face-to-Face
    2. telephone (audio only)
    3. written, addressed documents
    4. Unaddressed documents

The more ambiguities and uncertain the information, the more rich the communication media must be to remove the ambiguity and uncertainty.

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